Hello there! I’m a product designer based in Tel Aviv, Israel with more than 8 years of experience in defining, designing and shipping digital products and services. During this time I gained experience with both B2C and B2B companies. I worked closely with product managers, engineers, BI analysts and design teams. My skill set is always growing and adapting to the companies and products I’m working with, and based strongly around a user centric approach.
I graduated from Bezalel, academy for arts & design with a B.des, at the department of visual communication, and majored in interaction design.
You can view my latest works here.
Product designer @Spot by Netapp
2020 - Present
Starting working at Spot felt like a complementary direction from my previous experience with the cloud segment. I’m currently assigned to the devops products at Spot, which aims to automate and optimize cloud infrastructure and save costs.
Interaction designer @Google (contractor by Nisha Pro)
2019 - 2020
I was part of a team responsible for a new service that helps users move their databases workloads to the cloud. I participated in the UX research work, helped PM’s define the product and engineers to execute the new experience.
Senior product designer @Gett
2017 - 2019
My journey at Gett was very broad - I worked with almost all the product teams in the company, from the driver team to the rider team and also the delivery team.
In my last stop, I had the opportunity to lead the product design of Gett Business Solution platform, the most focused project of the company, with a mission to build a global B2B transportation service for the enterprise sector.
Freelance product designer
2016 - 2018
As a freelance product designer I supplied different types of services such as - User research, user experience design, wireframing, UI design and also some product management and consultancy.
Some of the biggest projects I was involved with:
- Building a unique jobs platform called Geektime Insider.
- Working closely with Demisto’s team - an innovative cyber security startup that got acquired by Palo Alto Networks
- Working closely with Biocatch’s team on their security platform.
Lead product designer @HappySale
2013 - 2016
As part of the Happysale team I was in charge of the whole product experience including the visual assets and marketing materials. I worked closely with the developers to build and improve features, based on user feedback, data and research.
Junior product designer @Matnas Interactive
2012 - 2013
As part of the design team I worked on various digital projects, communicating with clients, and receiving mentorship and guidance from the studio senior designers.
Freelance graphic designer
2010 - 2012
My first days as a graphic designer (the name UI/UX didn't exist at this time). I mainly worked on marketing and visual projects for various clients and projects.
Bezalel Academy of Arts & Design, Jerusalem
2007 - 2012
B.Des, Interactive Design, Visual Communication Department
- Main design tools: Sketch, Figma, Principle, Abstract, Webflow, Invision, Whimsical.
- Adobe Suite: Photoshop, Illustrator, Indesign.
- Basic coding skills (html, css, js).
- Knowledgeable in android and ios platforms.
- Advocate of design systems.
- Passionate about typography :)
- Hebrew - Native
- English - Fluent