Hello there! I’m a product designer based in Tel Aviv, Israel with more than 8 years of experience in defining, designing and shipping digital products and services. During this time I gained experience with both B2C and B2B companies. I worked closely with product managers, engineers, BI analysts and design teams. My skill set is always growing and adapting to the companies and products I’m working with, and based strongly around a user centric approach.
I graduated from Bezalel, academy for arts & design with a B.des, at the department of visual communication, and majored in interaction design.
You can view my latest works here.
2020 - Present
Starting working at Spot felt like a complementary direction from my previous experience with the cloud segment. I’m currently assigned to the devops products at Spot, which aims to automate and optimize cloud infrastructure and save costs.
2019 - 2020
I was part of a team responsible for a new service that helps users move their databases workloads to the cloud. I participated in the UX research work, helped PM’s define the product and engineers to execute the new experience.
2017 - 2019
My journey at Gett was very broad - I worked with almost all the product teams in the company, from the driver team to the rider team and also the delivery team.
In my last stop, I had the opportunity to lead the product design of Gett Business Solution platform, the most focused project of the company, with a mission to build a global B2B transportation service for the enterprise sector.
2016 - 2018
As a freelance product designer I supplied different types of services such as - User research, user experience design, wireframing, UI design and also some product management and consultancy.
Some of the biggest projects I was involved with:
2013 - 2016
As part of the Happysale team I was in charge of the whole product experience including the visual assets and marketing materials. I worked closely with the developers to build and improve features, based on user feedback, data and research.
2012 - 2013
As part of the design team I worked on various digital projects, communicating with clients, and receiving mentorship and guidance from the studio senior designers.
2010 - 2012
My first days as a graphic designer (the name UI/UX didn't exist at this time). I mainly worked on marketing and visual projects for various clients and projects.
2007 - 2012
B.Des, Interactive Design, Visual Communication Department