Hello there! I’m a product designer from Tel Aviv, Israel with 8 years of experience in defining, designing and shipping digital products and services. During this time I gained experience in B2C/B2B products and services. I worked closely with product managers, engineers, BI analysts and design teams. Other than defining user flows and creating visual products mocks, I also helped defined users personas and participated in user research and user testing.
I graduated from Bezalel, academy for arts & design with a B.des, at the department of visual communication, and majored in interaction design.
You can view my latest works here.
Interaction designer @Google (contractor by Nisha Pro)
2019 - Present
I was part of a team responsible for a new service that helps users move their databases workloads to the cloud. I participated in the UX research work, helped PM’s define the product and engineers to execute the new experience.
Senior product designer @Gett
2017 - 2019
My journey started with the driver team, which responsible for Gett’s driver app and driver portal. I worked on core features such as the driver rewards and the ratings systems.
I then moved to the rider app team. My work there consisted of improving the rider experience and making it more streamlined.
Later on I moved to the growth team which focuses on delivery as a service product (AKA DAAS).
Lastly, I lead the product design of Gett Business Solution, the most focused project of the company, with a mission to build a global B2B transportation service for the enterprise sector.
Freelance product designer
2016 - 2018
As a freelance product designer I supplied different types of services such as - User research, user experience design, wireframing, UI design and also some product management and consultancy.
Some of the biggest projects I was involved with:
- Building a unique jobs platform called Geektime Insider.
- Working closely with Demisto’s team - an innovative cyber security startup that got acquired by Palo Alto Networks
- Working closely with Biocatch’s team on their security platform.
Lead product designer @HappySale
2013 - 2016
As part of the Happysale team I was in charge of the whole product experience including the visual assets and marketing materials. I worked closely with the developers to build and improve features, based on user feedback, data and research.
Junior product designer @Matnas Interactive
2012 - 2013
As part of the design team I worked on various digital projects, communicating with clients, and receiving mentorship and guidance from the studio senior designers.
Freelance graphic designer
2010 - 2012
My first days as a graphic designer (the name UI/UX didn't exist at this time). I mainly worked on marketing and visual projects for various clients and projects.
Bezalel Academy of Arts & Design, Jerusalem
2007 - 2012
B.Des, Interactive Design, Visual Communication Department
- Main design tools: Sketch, Figma, Principle, Abstract, Webflow, Invision, Whimsical.
- Adobe Suite: Photoshop, Illustrator, Indesign.
- Basic coding skills (html, css).
- Knowledgeable in android and ios platforms.
- Advocate of design systems.
- Passionate about typography :)
- Hebrew - Native
- English - Fluent